Sunday, July 31, 2011

American Mountain Guides Association Presents 2011 Industry Award to Five Ten


July, 25 2010

Betsy Winter, Executive Directorfiveten
American Mountain Guides Association

Laura Sanders, VP - Global Sales Director

Five Ten

American Mountain Guides Association Presents 2011 Industry Award to Five Ten

Salt Lake City, Utah - Five Ten, Brand of the Brave and makers of some of the finest outdoor sports footwear available, is the 2011 recipient of the American Mountain Guides Association (AMGA) Industry Award. AMGA Executive Director Betsy Winter will present the award to Charles Cole, Five Ten Founder/President and Laura Sanders, Five Ten VP - Global Sales Director, at this year's Outdoor Retailer Summer Market.

The AMGA Industry Award was created to recognize and honor those companies who have helped further the mission of the AMGA and grow the mountain guiding and climbing instructors professions by providing outstanding support, through scholarships, sponsorship, product and donations. An AMGA Partner for the past 17 years, Five Ten is one of the longest-continuing supporters of the AMGA. Additionally, Five Ten has outfitted an untold number of guides and climbing instructors with approach and climbing shoes, ensuring a quality experience in the mountains and in the gym.

"I'm excited to present Five Ten this award," says AMGA Executive Director, Betsy Winter. "Their significant and continued support of the AMGA highlights their commitment to professional mountain guides and climbing instructors in the United States."

The award presentation will take place Saturday, August 6 at 11:30am at the Five Ten booth.

About the American Mountain Guides Association
For over 30 years, the American Mountain Guides Association (AMGA) has inspired an exceptional client experience as the premier source for training, credentials, resource stewardship and services for professional mountain guides and climbing instructors in the United States. A national non-profit, the AMGA is committed to enhancing the quality of outdoor services provided to the public, while serving as a resource for accessing and protecting the natural environment. The AMGA is our nation's exclusive representative to the International Federation of Mountain Guides Association (IFMGA), the international governing body responsible for guiding standards and education around the world. For more information please visit .

About Five Ten
Five Ten is a privately owned manufacturer of equipment for biking, rock climbing, water sports, trail running, and any activity where high-friction footwear is a necessity. The Redlands, California-based company has been making high-quality, performance climbing shoes for 25 years. By focusing on innovative products, Five Ten prides itself on helping to make outdoor activities more fun, safer, and more accessible to new and core enthusiasts alike. As the Brand of the Brave™, Five Ten also prides itself with making cutting-edge footwear used by athletes in the World's Most Exciting Sports™. With the help of top national and international athletes and guides, combined with a world-class rubber-testing and R&D facility, Five Ten provides footwear for some of the world's top athletes, such as JT Holmes, Dean Potter, Sonnie Trotter, Greg Minnaar, Danny MacAskill, and Mayan Gobat-Smith. Check out the 2011 blockbusters, Mission Impossible 4: Ghost Protocol, Transformers 3: Dark of the Moon, and Twilight Breaking Dawn for shots of Five Ten in some of the world's most exciting stunts.

For more information about Five Ten or Stealth Rubber, go to, or contact Five Ten's director of communication, Nancy Prichard Bouchard @ For sales information, contact Laura Sanders, Five Ten's Global Sales Director.


I wanted to publish this letter sent to members of the AMGA in a public place so I could directly reference it in my commendations of Five Ten. Five Ten has and continues to provide monetary support to the AMGA as a Patron level Partner and continues to support individual guides with the footwear needed to work in the mountains.

On a personal level, the Five Ten Daescent approach shoe dramatically changed my climbing and guiding in multi-pitch terrain. Really more like an amazingly comfortable climbing shoe, I've been able to lead 5.8, second 5.10a, and scramble with ease over any terrain in these shoes. I'm grateful simply for Five Ten making such a product. Keep up the excellent work!